From browsing to buying: the AI-guided sales journey
By embedding an AI-driven assistant into Vetsak's 3D configurator, we will transform customization from a drop-off point into a guided sales experience – reducing user friction and unlocking smarter upselling opportunities.
About Project
AI-assisted configuration and micro-interactions to reduce user indecisiveness
Main Goal
Reduce user indecisiveness in the sofa sales process.
Results
Project in progress – outcomes pending.
The Solution
Conversational Discovery
Users were asked about real-life context — pets, lighting conditions, number of users — and the assistant adapted its suggestions accordingly.
Fabric and Color Recommendations
Suggestions were based on more than preference. The assistant considered durability, budget, and lighting — and explained the rationale behind each recommendation.
Layout Selector
Users received layout suggestions (two-seater, L-shape, etc.) that matched their space and use case. These were presented visually and applied directly in the 3D view.
Upselling Without Disruption
The assistant offered relevant accessories — like pillows — that matched the chosen configuration. The interaction was seamless and never felt pushy.
About Project: Approach
Mapped business needs regarding AI assistant implementation.
Analyzed user pain points in the sofa configuration and sales process.
Incorporated decision trees into service blueprints to align stakeholders and developers on AI system logic.
Designed micro-interactions guiding users through preferences and intent.
