Swedish Furniture Company

Empowering shoppers with a mattress selection configurator

We developed a configurator tailored to guide shoppers effortlessly – with a user-friendly design ready for widespread adoption.

Making product selection easy

The primary challenge was to create an intuitive tool that would make it easier for customers to select and purchase mattresses – a product with many variables and parameters.

The application needed to be integrated with the existing kiosk infrastructure in stores and also with analytics systems to track user interactions.

Guiding shoppers with an intuitive digital advisor

We built an in-store configurator that made mattress selection as intuitive as browsing your phone.

The application guided users through a step-by-step journey – filtering preferences like firmness, size, and sleep style – and instantly matched them with the best options.

Creation of the Configurator Application

The core element of the project was the application that guided the customer step-by-step through the mattress selection process.

Analytics Implementation

Analytics were implemented to collect data on the use of the configurator in the kiosks.

Integration with the Kiosk

Vazco's team was responsible for integrating the software with the physical kiosks located in stores.

Expert Insight

"This project is a great example of how thoughtful UX and well-integrated technology can solve real retail challenges. We weren’t just building a configurator – we were simplifying a decision-making process that overwhelms many shoppers. The result was a solution that feels intuitive for users and valuable for the business."

Michał Zacher

CEO at Vazco

Let’s explore how we can create a similar impact for your business.

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