Livom Custom 3D Configurator

Streamlined design process

Reduced user confusion by implementing a step-by-step configurator flow, based on insights gathered through user research and testing.

Mobile Optimization

The configurator now performs flawlessly on mobile and desktop, which was a key priority since (as the tests showed) most of Livom’s customers begin their shopping journey on mobile devices.

Higher conversion potential

The new configurator’s improved functionality is already showing promising results, with conversion growth visible just a few months after launch. This indicates strong potential for long-term value increase, as the smoother, more intuitive experience continues to drive higher conversion rates once fully implemented.

Seamless Shopify Integration

The configurator is now fully embedded within Livom’s Shopify store, allowing for real-time updates on prices and product details.

Impact
Snapshot

The Challenge

Livom, a customer-first sofa brand committed to sustainable living in the Swiss and surrounding markets (including Germany, France, Italy, Austria), faced significant challenges with their initial attempt at an online configurator. Our task was to develop a hybrid mobile application that combines standard Customer Relationship Management (CRM) functionalities with innovative automation solutions.

Despite efforts to build the tool internally with freelancers, the results fell short in both design and functionality, directly impacting user satisfaction and sales.

The client needed a highly reliable, visually appealing, and intuitive configurator that would integrate seamlessly with their existing Shopify store to ensure a smooth customer journey from sofa customization to checkout.

Vazco was brought in to address these gaps, leveraging our expertise in delivering AI-enhanced, mobile-first solutions. The goal was to create a robust configurator that not only met Livom’s high standards but also improved conversion rates and customer satisfaction by providing a superior, seamless user experience across devices.

The Approach

To build a tailor-made solution for Livom, we employed a user-centric approach, starting with extensive research.

We gathered insights through usability testing of the client’s previous configurator and collected feedback from real customers. This allowed us to identify key usability issues, which shaped the direction of the project.

Integrated the configurator within Shopify to ensure seamless communication with Livom’s product database.

Prioritized a clear, step-by-step customization flow based on user feedback and research, ensuring that users could easily navigate the options without feeling overwhelmed.

Focused on mobile optimization to address Livom’s primary market of mobile users.

Our experience made the difference: this isn't our first, or second, 3D configurator. We specialize in building advanced configuration tools – it’s what we do.

What we delivered

We built a fully integrated 3D configurator designed for clarity, performance, and scale, supporting 10 distinct sofa collections, with a wide selection of colors and materials, offering customers plenty of customization options.

Structured flow that drives decisions

Testing showed users got overwhelmed when presented with all options at once. So we rebuilt the experience around a step-by-step journey: first model, then fabric, then color—one clear decision at a time.

Built for complexity

This configurator wasn’t just about visuals – it had to handle non-standard, geometrically complex sofa elements. Unlike simpler modular systems based on rectangular shapes, Livom’s sofas include irregular polygons and pentagons, which made snapping logic a serious technical challenge.
Where standard grid-based alignment fails, we engineered custom snapping algorithms to maintain precision without compromising usability.

Designed with evidence, not assumptions

An analytics module tracks user queries, identifies common pain points (e.g., team communication, performance bottlenecks), and offers data-driven direction for future enhancements.

Mobile-first execution

Designed from day one for mobile use: generous canvas space, touch-friendly controls, and fully responsive layout for all screen sizes.

Expert Insight

"We didn’t guess – we tested. We found that people benefit from clarity rather than too many options at once. That’s why we built a guided path that helps them focus on one decision at a time. The simplicity is what makes it powerful."

Radosław Misiewicz

Lead UX Consultant

Impact In Numbers

User Engagement

Improved ease of use and reduced user frustration, especially on mobile, leading to higher potential for conversions.

Add to cart conversion rate has grown by

59,8%

Conversion Uplift

A more intuitive and engaging configurator led to a significant revenue increase for Livom.

feedback

The client’s opinion

“We couldn’t be happier with our choice to partner with Vazco for our new configuration project. The team was top-notch, demonstrating exceptional professionalism throughout the process. Their insights were invaluable in shaping our 3D configurator. The stakeholder interviews and UX work truly opened our eyes to new possibilities. The entire process was very smooth and professional, and the final product has significantly enhanced our customer satisfaction. We’ll definitely turn to Vazco for future projects.”

Sandro Haag

Co-founder of Livom

What’s Next?

We’re exploring the potential of enhancing Livom’s digital shopping experience with AI, including voice assistant capabilities, to improve the user experience further and create a dynamic customization process.

AI-driven enhancements

The configurator is being developed to support future expansion into voice interfaces and AI micro interfaces, enabling users to interact dynamically and receive tailored suggestions. While not yet implemented, the technical foundation supports this direction.

Smarter personalization

Based on behavioral data and design choices, the configurator can evolve into a recommendation engine that adapts to user context. During user interviews, customers expressed a strong desire for a simpler way to configure products: “I just want to give my room dimensions and get a recommendation.” Without using the term "AI," they described the exact intent we plan to support in the future.

The partnership is ongoing, and the roadmap is already looking beyond the configurator – towards a smarter, more personalized digital experience that transforms how Livom connects with its customers.

Redefining the Sofa Configurator Experience

Impact
Snapshot

The Challenge

The Approach

What we delivered

Expert Insight

Impact In Numbers

The client’s opinion

What’s Next?

Let’s explore how we can create a similar impact for your business.

Redefining the Sofa Configurator Experience

Impact Snapshot

The Challenge

The Approach

What we delivered

Expert Insight

Impact In Numbers

The client’s opinion

What’s Next?

Let’s explore how we can create a similar impact for your business.

Impact
Snapshot