GeeGee

Redefining sports for communities around the world

A dedicated management and training tool designed to support youth rugby teams and their coaches. By providing a centralized application, the platform offers essential resources for team organization, skill development, and consistently high-quality training, thereby filling a significant need in the community.
A social platform where people can create, play and share Microsports - sport-related challenges.
GeeGee is a mobile application that enables users to participate in various sport activities and challenges regardless of their location. GeeGee meets the digital generation on a platform where they can create, play and share MicroSports.

It's a place for having fun and healthy competition. The main goal is that people get that good game - GeeGee feeling every day.
Project Duration
Since July 2022
Provided Services
Mobile App Development
Technical Audit
Quality Assurance
Business Advisory

How the client selected Vazco as their delivery partner

“Phil, our Chief Product Officer, had worked with Vazco before, so it came highly recommended. The biggest thing for us was that we needed some company that we could trust to hand GeeGee over. They understood the mission, they understood what we were wanting to achieve, and they are experts in their field.”
James Farquhar
Founder & Chief Executive Officer at GeeGee

What client challenges did the team have to overcome?

Preparing the app for the public launch
To gain vantage of a good first impression of the audience, it was vital to provide the highest possible user experience for the market launch.
Accelerating product development
To achieve the client’s goals efficiently, it was essential to streamline existing delivery processes in a way that benefits both the owners and the team. We've rolled out a robust QA process, not for dwelling on old bugs, but for boldly charting our course forward, making sure every step we take is on solid ground.
Improving application performance
In a bid to prevent technology from becoming a stumbling block to the team’s pursuit of the client’s objectives, a modernization of the application’s backbone was essential. Therefore, Vazco’s team not only dedicated efforts to optimize the code but also to update the framework, aiming to leverage cutting-edge features available in the ever-evolving tech market.

How did we navigate the client to success

Our team took over the development of GeeGee after two years of it being developed independently. The main goal was to make things get on the right course and get the wind in the GeeGee sails. Work has started by conducting a backend audit, which identified major bottlenecks that had to be addressed. After taking a deep dive into the application, it emerged that the product's front end also needed modernization. React Native update was essential for the smooth operation of the team.

Our team has taken full ownership of the technical side of the project and planned the next required steps - comprehensive rewriting and improving code quality and optimization of already existing components on the front end.

Once the team has delivered a new back end and finished a major part of the application refactor, they could move forward and focus on applying new features, improving application performance and user experience through design changes.

Mutual trust built during the initial steps let the team and the owners feel confident about both the quality and velocity of the delivered results. We also streamlined processes to reconcile the needs of developers and business owners. To minimize error occurrence and, therefore, optimize the time of development, 2 of QA specialists joined the team. It was another factor increasing Developer Experience and, thus, team’s velocity.
Vazco also consulted GeeGee on planning architecture, technical dependencies, application’s security, and further app development possibilities.
All the business goals for the current stage of the partnership have been completed.
The application was published to the market and currently we are actively seeking user engagement so we can collect their feedback and improve GeeGee app even further.
Secondly, we see improved performance of the application, it's faster and smoother, users videos are of high quality.
Thirdly, we now have new features available for our users - notifications hub, educational screens and private squads they can join - GeeGee community is growing every day.
Summing up, the partnership between GeeGee and Vazco has remarkably improved the application, its general quality, performance, security and brought many new functionalities that significantly increased user experience. And the best is yet to come as we are committed towards delivering new, exciting features and improving the application further, like: gamification, AR, marketplace.

Key functionalities delivered

Notifications hub
A central location for users to receive updates and alerts regarding activity on the platform.
Educational screens
Screens providing instructional content for users to learn playing techniques, tactics, and general sports knowledge.
Rooster where users can follow or invite other users
Allowing users to manage their connections by following others and inviting new members to the platform
Smoothly playing high-quality recordings
An optimized video playback system ensuring users can view high-resolution challenge recordings without interruption.
Leader boards and private squads
Features that support both open, platform-wide competition tracking and smaller, exclusive user groups for participation.
Gamification features
Elements introduced to the app designed to increase user engagement and motivation through game-like mechanics and rewards.

Expert Insight

"At the start of our adventure with GeeGee development we picked the application from the hands of previous developers. It was challenging at first but having great developers that are experts in the field we have managed to deliver well functioning mobile app in line with customers’ expectations. Our team managed to remove all technical obstacles to make the development process smoother and more effective, outdated components were removed and necessary updates have been completed. Our strong focus remains at the core of GeeGee’s mission so we can deliver applications in line with business values and a roadmap. Currently, we are focusing on development of new, attractive features and continuous optimizations that will help GeeGee to achieve its goals and will serve users with exceptional application that will give them the opportunity to engage in various sport challenges."
Maja Sanders-Bochenek
Product Owner

What’s next?

Strengthening the cooperation
Focus on developing the application in line with the client’s vision, investors’ expectations and based on users feedback
Enhanced product development
Implement new features and improvements in an iterative manner, ensuring each addition enhances the overall user experience
Preparing for business expansion
Prepare the infrastructure to handle increased traffic, up to 300k users within upcoming months. This might involve expanding servers and locating bottlenecks

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